The market for music streaming is one of the interesting markets in the world. In 2021 revenues reached about 12.3 bn USD in total generated by about 523 mil users. Every user streams with at least one streaming provider, such as Spotify or Deezer. Usually, there is a moderate monthly rate to pay for streaming services or they are part of another service. Listify empowers music streamers to receive additional value only by streaming music. The only thing to do is to install the free Listify app. Every streamed minute is rewarded by points which can be exchanged in additional offers, such as discount for concert tickets or exclusive pre-releases. Obviously, it is planned that the points can be changed in crypto tokens which can be sold on crypto exchanges. Listify works similar to move-to-earn apps and is, therefore, an easy-to-use approach for customers with real added value. Currently, Listify is the first approach in the streaming industry and there is no real competitor. In fact, Listify is the very first ICO that aims on such an USP for nearly every streaming application.
Listen with Listify!
In our daily life music is omnipresent. At home, on the way to work, often at work, in shops and restaurants and obviously on parties. The demand for individual music increases and the number of streaming service subscribers as well. Hence, the providers gain additional customers without developing innovative services, therefore, there are only a few distinguishing features and nearly no additional offerings.
Obviously, there is no lack in music or streaming services and the suppliers have a strong bargaining power for their prices which finally leads to similar high prices for similar services. Furthermore, the streaming service is, apart from the streaming functionality, a boring product without any challenges, gamification, or other incentives.
Listify enhances streaming services by providing rewards for listening and combines them with a gamification approach. For every minute of music Listify provides points as reward for the streamers. Every streamer can reach up to 20 levels depending on user behavior and their number of points. Everyone can be rewarded with points only by using the Listify app.
Listify combines music streaming with an innovative app and a blockchain network to provide additional value to music streamers. The business model can be described by stream-to-earn and is comparable to stablished business models such as move-to-earn or play-to-earn. All users have the opportunity to earn points, which can be converted into crypto tokens and, therefore, earn an convertible asset only by streaming music. The app is provided for free on the established App Store (Apple) and Google Play Store.
The app serves as both an entry for the Listify platform and as the software interface for the streaming services. Listify works with nearly all streaming services and provides a freemium business model which is free of charge for the basic functionality. Premium functions can be activated by exchanging points. If a user does not have enough points to use premium functionality, it is possible to buy points.
The levels are characterized by a virtual headphone which provides access to the related premium functionality. Furthermore, users can compete for the highest number of points. One important thing is the number of point rewards which increases with every level. In the basic levels the daily reward amount is limited to encourage users for point purchases. In higher levels users can exchange points into loot boxes or rare NFT headphones, both is linked to further benefits, value, and in-game fame. This gamification approach enriches streaming services significantly.
As abovementioned, Listify is not only an app – it serves as a whole platform for additional services. Many products and services related to music can be added. An obvious example is the integration of ticket services. Users can buy tickets and earn further points or pay with points. Or a special number of points provides a discount price for tickets. Furthermore, pre-releases, meet and greets or merchandising could be sold over the platform. It is also planned to enable exclusive live streaming events with musicians for Lisitfy users holding a certain level of points. The possibilities are manifold and span all instruments in the marketing mix from product and service advertisement up to product and service purchases.
Currently, there is no direct competitor and, therefore, it is difficult to describe a reliable market. Hence, we estimate the market by means of similar business models and approaches. For this purpose, we use the market for music streaming and the markets for play-to-earn and move-to-earn for a market description for our approach.
The market for music streaming is about was valued at USD 29.45 billion in 2021 and it is estimated to grow annually (CAGR) by 14.7% from 2022 to 2030. Only the European market is about 3,68 billion USD, currently. The number of users is estimated with about 1 billion active users in 2022 which is corresponding to a statistical average revenue of almost 4 USD per streamer. It must be considered that there are many free or freemium offers and the potential of users who can be attracted by rewards is most likely high.
Walk or move-to-earn apps are very popular. There are several move-to-earn (M2E) apps, such as Sweatcoin, Stepn, Stepp App or Just Move. All these apps have the approach that the mobile device detects motions and classifies them into motions which are rewarded and such motions which are not rewarded. The rewards are usually provided by points or steps which can be converted into tokens. Usually, these tokens can be traded on exchanges or users can use them for in-app-purchases. The top 10 M2E apps are listed below.
The number of play-to-earn apps (P2E) is currently far greater than the number of M2E apps, particularly if the business case includes play-to-earn games which are made for desktop computers (PC or Mac). If we only consider the total market of related crypto tokens, the market capitalization is more than 4,1 billion USD, currently. Reliable data for the growth of market capitalization cannot be provided. It can only be stated that the market diffusion of crypto technology will increase and, therefore, value of crypto tokens will increase too.
The business models of play-to-earn apps respectively play-to-earn games have the approach that the players are rewarded for playing games. Usually, the reward mechanisms are based on time spent for gaming or reaching particular levels. The rewards are usually provided by points or steps which can be converted into tokens. Usually, these tokens can be traded on exchanges or users can use them for in-game-purchases. The top 10 P2E games are listed below.
The market figures of M2E apps are not available comparable to P2E games, but it can be stated that the popularity of M2E apps will increase significantly because of the link between a healthy lifestyle and rewards for exercising. It is most likely that M2E apps will become more popular than currently available P2E games. This prediction is based on the fact that the number of smart watches respectively fitness trackers increases fast and there are first health assurances which are considering the fitness of their customers for the calculation of their insurance contribution. The diagram below shows the number of smartwatch shipments and a forecast for the next years. As also be shown in the diagram below, the annually growth rate is more than 10%. It must also be considered that currently about 350 million people use fitness trackers on a regular base.
In total the combination of the strong growing music streaming market with the strong growing market for M2E and P2E business models allows the conclusion of an attractive new market for stream-to-earn or listen-to-earn products.
The gamification approach of reward-based apps is also accepted by popular VCs. In the last years popular players, such as Sequoia Capital, Folius Ventures, Solana Capital and Alameda Research, invested in M2E and P2E projects. The projects recorded
A simple approach provides a significant market potential for Listify. If only 10 % of the music streaming users would sign-up for Listify there would be a number of more than 100 million users. If 5 % of these users would be active users who subscribe to our premium offers (higher rewards etc.) it would be a number of 5 million paying clients. Considering the average value of 10 USD annually, our revenue would be about 50 million USD. If only 10 % of our users would spend 10 USD annually for in app purchases (such as concert tickets etc.) there would be an external turnover of about 100 million USD. Considering an internal revenue of 5% for in app purchases, our total annually revenue would be about 55 million USD. Last, but not least, the annually growth rate will most likely be 10 % or more and additional profits generated by token sales and token price gains can be realized.
Listify rewards users with points which can be converted into crypto tokens. It is planned to use these tokens for in app payments and to trade them on crypto exchanges. A total token supply of about 200 million tokens is planned. All tokens are minted initially and distributed as described in section Token Distribution and Use of Funds. Listify does not plan a burn rate for a artificially inflation of token prices. We believe that our business model is attractive and, therefore, the demand for Listify tokens will increase automatically.
Our NFTs must also be considered. Special “headphones” and in-app-gamification stuff will be designed as NFT. Users can purchase them directly or earn them. The NFT supply and the detailed list of these crypto assets will be developed during the app design process.
For a better understanding of the token distribution, we will provide first a list of our planned investments and funding rounds. Listify plans the development and market entry in three phases.
First phase: App development and marketing.
Second phase: Preparation of the market entry
Third phase: Market entry and first exchange listing
In the first phase the development of the app is the first step which is currently in the beginning stages. The second step is the development of an adequate marketing strategy together with a marketing agency. Both steps will be accompanied by a legal consulting to provide a maximum security for both, the investors and entrepreneurs and for the users. In the second phase the marketing strategy will be realized by the development of a marketing plan and the production of marketing materials, ads and media content. The third phase will initiate the market entry. We will start with a public token sale and our go life. The phase ends with the listing on the first crypto exchange.
It is planned to mint 200 million tokens. 30 % of the tokens will be reserved for the founders, developers and the investors who participate in the seed round and the private sale. 20 % will be available for the public token sale and 50 % will be reserved for in app purchases.
The tokens reserved for founders, developers and private sale investors will be locked for a particular period (vesting). The table below shows the token distribution and the vesting stages.
Listify will be founded as a stock corporation located out of Zug, Switzerland. It will be founded in 2022 after securing the financials for the basic development. Currently, the team consists out of six experienced professionals from Switzerland and Germany, headed by the two founders Dennis Finster and Peter Marggraff. Mr. Finster has a strong background in insurance and Mr. Marggraff in finance. Both are currently affiliated with blockchain-based businesses and have a solid network in the crypto space. The well-known crypto professional Kenneth Kronenberg is also involved in the project as a strategic adviser and cross-linked blockchain specialist. He provides experience from various blockchain projects and a strong network in the blockchain industry. Professional sales knowhow is provided by Lukas Heroin who will be supported by Oliver Otubanjo. Our data and math specialist is Christian Bumann, who provides a broad knowledge as data scientist and blockchain skills.
A lack of specialists is not a shortage for Listify. There are several other specialists, such as full stack developers and blockchain developers, who are willing to join Listify.
Webdesign and initial programming can be provided by the well-established agency von Affelbach.
Listify cooperates with the renowned agency von Affelbach and is supported by the crypto specialist Kenneth Kronenberg. Together with the network of the founders there are many non-institutional partners who can support the marketing activities of Listify. Furthermore, Duck Dao as famous blockchain incubator serves as partner.
The roadmap from founding up to market launch can briefly be described as follows. There are basically three phases. The first phase starts with the formal founding process and will be initiated by the end of the funding process. It is planned to raise funds by end of the first quarter 2023. Hence, the founding of the company is also planned by the end of the first quarter 2023. After the founding the development process for the app will start. The first phase ends with the MVP of our product. A second phase is planned for the marketing campaign. It is intended to define a strong marketing campaign and produce the required material, such as ads, blogs, and videos. Furthermore, the token programming will be realized in this phase. The phase ends with a private token sale. The third phase is characterized by strong marketing activities for the public token sale, the market start and the first exchange listing.
In consideration of Listify providing this white paper to the recipient, the recipient acknowledges the following conditions. This white paper provides a summary of the main features of Listify. It contains general advice only and has been prepared without taking into account any participant’s objectives, financial situation or needs. Participants should read the white paper carefully and assess whether the information is appropriate for them in respect of their objectives, financial situation and needs. This white paper absolutely does not contain all the information that a prospective participant may require. In all cases, interested parties should conduct their own investigation and analysis of Listify. Furthermore, Listify does not guarantee that all information provided in this document is correctly and completely. Listify shall not have any liability to the recipient or any person resulting from the reliance upon this white paper in determining to make an application to apply for shares in the company or token sales. Listify considers that the financial and nonfinancial information provided has been prepared to the best of its reasonable knowledge and ability. However, recipients must rely on their own investigation. UNY makes no representation about the underlying value of the tokens on offer.
Particularly, participation in a funding round or a token offering carries high risks and a total loss is possible. It is highly speculative, and participants should seek for appropriate professional advice before participation. Furthermore, it is not intended that this white paper is used to be the only information on which a decision is to be made and is not a substitute for a disclosure document, or any other notice that may be required under law.
Prospective participants should also be aware that there exists no established market for the trading of the offered tokens and company shares. Shares and tokens issued by Listify may drop substantially in value, or may remain illiquid and, therefore, worthless. There is no guarantee or expectation that Listify tokens will increase in value, provide a return, or have sufficient adoption and liquidity on exchanges. It is also important to understand, that ownership of issued tokens does not constitute a share of equity or ownership in the company. Only shares of the company constitute ownership. Furthermore, regulatory circumstances may require a change or altering of the token mechanics.